I work with growing AI, cloud and data companies to make enterprise sales repeatable beyond the founding team.
Drawing on sales leadership experience at AWS, Microsoft, Stripe and Oracle
The examples below are those encountered most often. They are not exhaustive, and most companies will recognise more than one.
Pipeline is building, but qualification and deal discipline are uneven, so opportunities stall or slip rather than close.
Revenue still depends on the founder being in the room, and the approach that works has not yet been turned into a repeatable process for a team.
Repeated misses and late changes make future calls and commitments harder for the wider business to trust.
Hyperscaler alignment exists, but it is not translating into qualified pipeline or meaningful account progress.
I start with evidence, not a pre-set answer. Every engagement begins with a Commercial Review to define the challenge, examine the evidence and establish a baseline before deciding what should happen next.
Frame the question. Define the commercial concern, the decisions it needs to inform and the evidence required.
Examine the evidence. Review plans, operating data, selected live opportunities and partner activity to establish what is actually happening.
Set the priorities. Decide what to continue, change, defer or stop—and agree the appropriate next work.
Where the Commercial Review identifies a clear priority, I work with the founder and team to make the necessary changes.
The work may include
Your leaders retain ownership of the team and the revenue number. I ensure they have the plan, measures and capability to run the sales engine themselves.
Ready to talk it through?
Book a callYou will know what the work covers, what it costs, what you will receive and when we decide whether to continue.
Not sure where to start?
If you are not yet sure where the problem lies, use the eight-minute GTM Healthcheck to identify possible priorities.
I work with technology companies on the commercial decisions that most affect growth: where to compete, how to build the partner motion, how to forecast revenue and how to progress strategic deals. I lead every engagement personally and scope it around a defined outcome.
I was a sales leader at AWS, Microsoft, Stripe and Oracle. I now work with founder-led companies, adapting that experience to small teams, limited resources and sales motions that are still taking shape. The aim is not to recreate a large-company sales organisation, but to introduce the discipline needed to make enterprise selling repeatable.
The work starts by understanding what is already working, what has been tried and why it did not stick. I shape recommendations around how your company operates, then turn them into decisions and a plan your leadership team can run.
Tell me briefly what is happening and I’ll send you a personal link to book a 30-minute introductory call.
