GTM Strategy
Build a focused UK enterprise and hyperscaler motion. Decide where to compete, which accounts and partners to prioritise, and how the team will execute.
Why GTM Strategy
The programme is designed for companies where one or more of the following is true:
The UK opportunity is attractive, but the entry thesis is still too broad.
How the programme works
Commercial Review
Interview leaders and review strategy, pipeline, customer evidence and partner activity to establish priorities and readiness. Where useful, assess the role of AI in the sales process. Decide what to pursue, defer or stop, and agree the priorities and scope of the next phase. If you have already completed an Independent Commercial Review with Rendus, its relevant findings carry forward rather than repeating the assessment.
Develop the GTM plan and operating model
Rendus works with your leaders and account owners to refine the enterprise value propositions and partner narratives and define co-sell plays with explicit triggers and qualification. Together, we test the plans with the people who will run them, agree how progress will be reviewed and prepare the team to take ownership.
Deliverables
By the end of the programme, you have:
- A clear UK entry or recovery thesis.
- Agreed priority segments, use cases, partners and named accounts.
- Enterprise value propositions and partner narratives.
- Co-sell plays with owners, qualification criteria and next actions.
- Named-account plans aligning sales, partners and executive sponsors.
- An operating model, inspection cadence (regular reviews of progress, evidence and decisions) and roadmap your team can run.
- Priorities for where AI can improve the sales process, with clear ownership and measures of value.
Every engagement is led personally by Nick Wallace, drawing on senior commercial leadership experience at AWS, Microsoft, Stripe and Oracle.About Nick and Rendus
How success is measured
Measures are agreed at the outset and focus on the decisions, behaviours and commercial progress the programme can directly influence. They may include:
Priority plays accepted and owned by the people who have to run them.